Hello 👋

I'm a UX researcher and product strategist with a background in psychology and human factors. I distinguish myself through diligent research, strategic thinking, entrepreneurial mindset.

I enjoy navigating ambiguous problem spaces, solving complex problems with simple solutions, and drive innovation through actionable insights.

My personal philosophy in UXR:

  • Research should be rigorous but also bold: years of experience being in startups and answering ambiguous questions have taught me to be resourceful, innovative, and goal-driven
  • Research goes further with great collaboration: always be empathic, insightful, and action-driven with not just users but also partners. Problem gets solved by a team.
  • Never be afraid to share, lead, and innovate: UXR has the best understanding of users and often great intuitions. Research enables me to be proactive in driving product innovation and taking strategic lead

Check out my previous work. Please reach out directly to discuss more of my recent work.